Privacy policy

# Privacy Policy Last Updated: June 10, 2026 Niujiu Industrial Co., Ltd. operates this store and website, including all relevant information, content, features, tools, products and services, to deliver a curated shopping experience to customers (hereinafter referred to as the "Services"). The Services are powered by Shopify. This Privacy Policy explains how we collect, use and disclose your personal information when you access, use the Services, place orders, conduct transactions or communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail in respect of the collection, processing and disclosure of your personal information. Please read this Privacy Policy carefully. Your access to and use of the Services constitutes your acknowledgment that you have read and fully understood the rules regarding the collection, use and disclosure of your information set forth herein. ## 1. Personal Information We Collect and Process For the purposes of this Policy, "personal information" refers to information that can identify you or be reasonably associated with you or any other natural person. Information that has been anonymized or de-identified and cannot be linked to a specific individual shall not be deemed personal information. Subject to your interactions with the Services, your location and applicable laws and regulations, we may collect and process the following categories of personal information, including inferences derived therefrom: - Contact information: your name, residential address, billing address, shipping address, phone number and email address; - Communication information: content you provide when consulting customer service or communicating with us; - Usage information: records of your interactions with the Services, including usage duration, operation tracks and page browsing history. ## 2. Sources of Personal Information We obtain personal information through the following channels: - Information provided by you voluntarily: when you register for an account, use the Services, communicate with us or otherwise submit personal information; - Information collected automatically by the Services: when you visit and use our website and products, our system automatically gathers information from your device via Cookies and similar technologies; - Information obtained from service providers: our technical and operational partners who collect and process your personal information on our behalf; - Information obtained from business partners and other third parties. ## 3. How We Use Your Personal Information We use your personal information for the following purposes based on your usage scenarios and the types of Services you utilize: ### Provision, Optimization and Improvement of Services We perform our contractual obligations, process payments, fulfill orders, arrange product delivery and handle returns and exchanges. We retain your preferences and favorite items, send account-related notifications and maintain your account. We also enable product reviews, recommend items based on your purchase history to create a personalized shopping experience, and continuously optimize our Services. ### Marketing and Promotion We send marketing and promotional content to you via email, text message and postal mail. We also display targeted advertisements on our platform and other websites based on your browsing and shopping records. ### Security Protection and Fraud Prevention We verify account identities to ensure secure payment and shopping experiences. We monitor, investigate and respond to fraudulent, illegal, risky and malicious activities to safeguard platform security and public interests. If you register an account, please keep your login credentials confidential and do not share your username, password or other access details with any third party. ### Customer Communication We provide after-sales support and customer service, respond to your inquiries in a timely manner and maintain regular business relations with you. ### Compliance and Legal Purposes We abide by applicable laws and regulations and respond to legitimate requests from law enforcement agencies and government authorities. We handle civil evidence collection, litigation and other legal proceedings, and investigate and penalize violations of our platform terms and policies. ## 4. Circumstances of Personal Information Disclosure Subject to this Privacy Policy and on legitimate grounds, we may disclose your personal information to third parties in the following circumstances: - Disclosure to Shopify, suppliers and third-party operators for the provision of IT maintenance, payment processing, data analysis, customer support, cloud storage, order fulfillment, logistics and other related services; - Sharing information with business and marketing partners for marketing and advertising activities. We leverage Shopify to deliver personalized advertisements based on your browsing activities across various merchants and websites. Our partners will use your information in accordance with their own privacy policies. Subject to local laws, you have the right to opt out of targeted advertisements based on your online activities by clicking here; - Disclosure where you make requests, grant authorization or give consent, such as for product delivery, social media login and social plugin usage; - Sharing information with affiliated companies within our corporate group; - Disclosure in connection with corporate transactions such as mergers and bankruptcies, compliance with legal documents including subpoenas and search warrants, enforcement of platform terms, and protection of the legitimate rights and interests of our platform, our company, users and third parties. ## 5. Cooperation with Shopify This platform is hosted by Shopify. Shopify collects and processes your usage data to maintain and optimize the Services. Information you submit on our platform will be transmitted to Shopify and relevant third parties, which may be located outside your country or region. We adopt enhanced features offered by Shopify to expand and optimize our business. These features integrate data generated from your interactions with our store, other merchants and Shopify platforms. In such cases, Shopify shall be responsible for the processing of your personal information and handle your claims regarding the use of such information. To learn more about Shopify’s information practices and your rights, please review the Shopify Consumer Privacy Policy. You may also exercise your rights concerning your personal information via the Shopify Privacy Portal Link in accordance with local regulations. ## 6. Third-Party Websites and Links The Services may contain links to websites and online platforms operated by third parties. When accessing external websites not affiliated with us, please review their respective privacy policies, security rules and terms of service independently. We assume no responsibility for the privacy security, authenticity, completeness and reliability of content on third-party platforms. Information you publish on public or semi-public platforms including third-party social networking sites may be viewed and used by other users without restriction. The inclusion of external links on our platform does not constitute endorsement of such platforms or their operators. ## 7. Minors’ Information Our Services are intended for adult users only. We do not knowingly collect personal information of minors under the age of majority in your jurisdiction. If you are the guardian of a minor who has submitted personal information to us, you may contact us via the contact details below to request deletion of such information. As of the effective date of this Privacy Policy, we confirm that we have not sold or shared personal information of individuals under the age of 16 as defined by applicable laws. ## 8. Information Security and Data Retention No security system is completely invulnerable, and we cannot guarantee absolute information security. There are potential risks during data transmission over the network. We recommend that you do not send sensitive and confidential information via unsecured channels. The retention period of your personal information varies depending on purposes including account maintenance, service delivery, compliance with legal obligations, dispute resolution and enforcement of contracts and policies. ## 9. Your Rights and Choices In accordance with applicable laws and regulations in your region, you may enjoy some or all of the following rights relating to your personal information. These rights are not absolute and only apply to specific scenarios. We may decline your requests where permitted by law. - Right to Access: You may request access to the personal information we hold about you; - Right to Deletion: You may request us to delete your personal information retained by us; - Right to Rectification: You may request us to correct inaccurate personal information; - Right to Data Portability: You may obtain a copy of your personal information and request us to transfer it to a third party under specific circumstances, subject to exceptions; - Right to Opt Out of Targeted Advertising, Sale and Sharing of Information: Subject to local laws, you may refuse to have your personal information used for targeted advertising, sale or sharing by clicking here. If Global Privacy Control (GPC) is enabled on your browser or device, we will automatically apply the opt-out setting for the current device and browser. If the device is linked to a Shopify account, the setting will also take effect for the account. We only recognize GPC signals and do not respond to other "Do Not Track" signals from browsers or devices. - Management of Marketing Communications: You may unsubscribe from marketing emails at any time via the unsubscribe link contained in the emails. After unsubscribing, you will still receive non-marketing emails such as account and order notifications. ### Additional Rights for Users in the European Economic Area and the United Kingdom In addition to the above rights, users located in the European Economic Area and the United Kingdom are entitled to: - Right to Object to and Restrict Processing: You may request us to stop or restrict the processing of your personal information for specific purposes; - Right to Withdraw Consent: Where the processing of personal information is based on your consent, you may withdraw such consent at any time. Withdrawal of consent shall not affect the validity of processing conducted prior to the withdrawal. You may exercise the above rights via designated entries on our platform or the contact details below. We will not discriminate against you for exercising your legitimate rights. We will verify your identity before handling your requests as required by law. You may appoint an authorized agent to submit requests on your behalf, provided that the agent presents valid proof of authorization, and we may require direct identity verification from you. We will respond to your requests in a timely manner in compliance with applicable laws. For more information about Shopify’s data processing practices and relevant user rights, please visit: https://privacy.shopify.com/en ## 10. Complaints If you have objections to our processing of personal information, please contact us via the details below. You may apply for a review from us or file a complaint with the local data protection authority in accordance with local regulations. Users in the European Economic Area may refer to the list of competent data protection authorities. ## 11. Cross-Border Data Transfers We may transfer, store and process your personal information outside your country or region. When transferring personal information out of the European Economic Area or the United Kingdom, we will adopt compliant cross-border transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the competent authorities of the United Kingdom, unless the data is transferred to countries recognized as providing an adequate level of data protection. ## 12. Updates to This Privacy Policy We may update this Privacy Policy from time to time due to business adjustments, legal requirements and regulatory changes. The revised version will be published on our website with the "Last Updated" date updated, and relevant notifications will be issued as required by applicable laws. ## 13. Contact Information If you have any questions regarding this Privacy Policy and our information processing practices, or wish to exercise your rights, please contact us via the following methods: Email: zhangzhenhui072@gmail.com Address: No. 522, Jiegang Village, Jiegang Village Committee, Meizhuang Town, Jinxian County, Nanchang City, Jiangxi Province, China Postal Code: 331700 In accordance with data protection laws, Niujiu Industrial Co., Ltd. is the data controller of your personal information.